What types of cookies exist?
Cookies, depending on their permanence, can be divided into:
“Session cookies”: The first ones expire when the user closes the browser.
“Persistent Cookies”: The second ones expire depending on when the objective for which they serve is fulfilled (for example, so that the user remains identified in the Services) or when they are manually deleted.
Additionally, depending on their Objective, Cookies can be classified as follows:
Performance cookies: This type of Cookie remembers your preferences for the tools found in the services, so you do not have to reconfigure the service every time you visit. As an example, this typology includes:
Volume settings of video or sound players.
The video transmission speeds that are compatible with your browser.
Geo-location cookies: These Cookies are used to find out what country you are in when a service is requested. This Cookie is completely anonymous, and is only used to help orient the content to its location.
Registration cookies: Registration cookies are generated once the user has registered or subsequently opened their session, and they are used to identify them in the services with the following objectives:
Keep the user identified so that, if you close a service, the browser or the computer and at another time or another day re-enter that service, you will remain identified, thus facilitating your navigation without having to identify yourself again. This functionality can be suppressed if the user presses the “log out” functionality so that this Cookie is deleted and the next time the user enters the service the user will have to log in to be identified.
Check if the user is authorized to access certain services, for example, to participate in a contest.
Analytical Cookies: Each time a User visits a service, a tool from an external provider generates an Analytical Cookie on the user’s computer. This Cookie that is only generated in the visit, will serve in future visits to the Web Services to identify the visitor anonymously. The main objectives pursued are:
Allow anonymous identification of navigating users through the “Cookie” (identifies browsers and devices, not people) and therefore the approximate counting of the number of visitors and their trend over time.
Anonymously identify the most visited content and therefore more attractive to users.
Know if the user who is accessing is new or repeats visit.
Important: Unless the user decides to register for a Web service, the “Cookie” will never be associated with any personal data that can identify him. These Cookies will only be used for statistical purposes that help to optimize the experience of the Users on the site.
Behavioral advertising cookies: This type of “Cookies” allows you to expand the information of the advertisements shown to each anonymous user in the Web Services. Among others, the duration or frequency of display of advertising positions, the interaction with them, or the navigation patterns and / or user compartments are stored as they help shape a profile of advertising interest. In this way, they allow to offer advertising related to the interests of the user.
Third-party advertising cookies: In addition to the advertising managed by the Web in its Services, the Web offers its advertisers the option of serving advertisements through third parties (“AdServers”). In this way, these third parties can store Cookies sent from the Web Services from the Users’ browsers, as well as access the data stored in them.